WEBINAR – The Lean Canvas

Date: Thursday 14 November 2019
Time: 14:00 CEST
Duration: 2 hours
Location: Online
Speaker: Dario Mazzella
Registration: Open

How does a company transform a great idea into a commercial opportunity? The key is to validate its business model by testing the assumption against the market.

The Lean Startup is a methodology aiming at shortening solution (product, services, whatever) development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases and validated learning.

In implementing the Lean Startup approach, the key tool used during the process is the Lean Canvas. The Lean Canvas provides a unique opportunity to discuss different business models and allows interactive coaching sessions to facilitate the pivoting of the assumptions and refining the exploitation/commercialization model

The webinar will guide through the right steps to rapidly develop and test novel solutions by gathering feedback, developing a goal-oriented and well-planned business model for exploitation and dissemination of key results and solutions.


  • Customer vs. Product Development
  • How to capture your vision on a single page
  • Finding a compelling problem that is worth solving
  • Solution – Market / Target groups Fit
  • Consequences of not understanding a target group
  • Q&A

Dario Mazzella
Dario is an expert in mentoring entrepreneurs and startups to scale up their business through international acceleration programs, and in helping researchers to exploit their research results and bridge the gap to market. He currently works for META Group, an international investment group, where he manages several international projects focused on fostering the development of entrepreneurial ecosystems, acts as an advisor for the European Commission. Dario holds a Master’s Degree in Innovation Management from the Sant’Anna School of Advanced Studies.


Assistance: for any technical assistance or questions, please get in touch with our team at: info@aal2business.com