How does a company transform a great idea into a commercial opportunity? The key is to validate its business model by testing the assumption against the market.
The Lean Startup is a methodology aiming at shortening solution (product, services, whatever) development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases and validated learning.
In implementing the Lean Startup approach, the key tool used during the process is the Lean Canvas. The Lean Canvas provides a unique opportunity to discuss different business models and allows interactive coaching sessions to facilitate the pivoting of the assumptions and refining the exploitation/commercialization model
The webinar will guide through the right steps to rapidly develop and test novel solutions by gathering feedback, developing a goal-oriented and well-planned business model for exploitation and dissemination of key results and solutions.
Marco is a Project Manager and an expert in EU policies, with extensive experience in carrying out development projects on research and innovation issues. He currently works for META Group, an international investment group, where he manages several international projects focused on fostering the development of entrepreneurial ecosystems and on the exploitation of research results. Marco holds a Master in EU Studies at the University of Padova and an MBA at the University of Bath.
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