WEBINAR – How to handle potential customers


Date: Thursday 12 December 2019
Time: 15:00 CEST
Duration: 2 hours
Location: Online
Speaker: Dario Mazzella
Registration: Open

The goal of the webinar is to provide the tools and understanding needed to handle every potential customer with precision and quality.

The webinar will revolve around three key areas:

  1. Customer Analysis & Identification
  2. Market Validation
  3. Competitor analysis.

The webinar will provide methods on how to thoroughly understand our potential customers as well as identifying exactly what value each of these are looking for.

Further, details are provided on tools for market validation and especially “problem & solution validation”. For this part, knowledge is taken from the theories of the Lean Startup and the use of the Javelin Board for hypothesis testing.

Lastly, focus is set on the assessment of the strengths and weaknesses of current and potential competitors, which is key in order to define a proper commercialization strategy.


  • Customer Analysis & Identification
  • Market Validation
  • Competitor analysis
  • Q&A


Dario Mazzella

Dario is an expert in mentoring entrepreneurs and startups to scale up their business through international acceleration programs, and in helping researchers to exploit their research results and bridge the gap to market. He currently works for META Group, an international investment group, where he manages several international projects focused on fostering the development of entrepreneurial ecosystems, acts as an advisor for the European Commission. Dario holds a Master’s Degree in Innovation Management from the Sant’Anna School of Advanced Studies.


Assistance: for any technical assistance or questions, please get in touch with our team at: info@aal2business.com